The plastics industry is a $500 billion global business, with revenues above $100 billion in the U.S. alone. This workshop provides the competitive case for plastics from a technical, economic, and societal perspective. An overview of common plastics materials, product design, and processing methods is presented at a level accessible to executives. Issues common to competitive strategy are presented using Harvard University case studies regarding common supply chain and product development issues. Current industry trends and emerging opportunities are also discussed.
Workshop participants should be mid-to senior-level engineers and managers. A working knowledge of mathematics and Microsoft Excel is helpful but not required.