International Marketing

Course Search > Management & Accounting > MKTG.6700

Course No: MKTG.6700-061; SIS Class Nbr: 1073; SIS Term: 2820
Course Status: Registration Closed

Course Description

This course gives students a comprehensive view of marketing planning activity related to foreign markets. It is aimed a developing your understanding of the various dimensions in a business enterprise that are influenced by marketing. Marketing is a leading, integrated activity that influences the enterprise as a whole. Understanding of key trends in the global context and how they might affect a firm's marketing activity is fundamental for all employees, particularly marketers, executive management and the leadership team including the CEO, and managers at all levels in various functions of the company. This course provides a comprehensive introduction to this fascinating subject in business management.

Prerequisites, Notes & Instructor

  • Prerequisites: Matriculated MBA students who have completed 60.501, 61.501, 62.501, 63.501,66.501 and 66.511, or MSITE program or PSM sub-plan or MSA students or permission of MBA Coordinator.
  • Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
  • Section Notes: Class meets: 11/12/18-1/20/19 Last day to enroll without a permission number is 11/19 Last day to add with permission number is 11/26. email us at scheduling-ce@uml.edu if you would like to drop from 11/20/18 to 11/26/18 (or withdraw after 11/26/18).
  • Credits: 3; Contact Hours: 3
  • Instructor: Mehmet Talay
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Winter 2019: Nov 12 to Jan 20
  • Course Level: Graduate
  • Tuition: $1965
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

Winter Session I Notes:

Unless otherwise noted above

  • Course dates: 11/12/18 to 1/20/19.
  • Last day to add without permission is 11/19/18.
  • Last day to add with permission or drop is 11/26/18.
  • Last day to withdraw with a W is 1/10/19.

Related Programs: M.S. in Accounting, Online MBA, Online MBA, Online MBA, Online MBA

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Online & Continuing Education reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

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