Customers and Markets

Course Search > Management & Accounting > MKTG.6010

Course No: MKTG.6010-061; SIS Class Nbr: 1061; SIS Term: 2820
Course Status: Registration Closed

Course Description

Prerequisite: Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to-business marketing situations which require an in-depth analysis of the firms' complex organizational behavior and evolving buyer-seller relationship.

Prerequisites, Notes & Instructor

  • Prerequisites: Matriculated MBA Manning who have completed ACCT.5010,FINA.5010,MKTG.5010,POMS.5010,MGMT.5010 and MGMT.5110 OR Matriculated MSF who have completed ACCT.5010 and FINA.5010 OR permission of MBA coordinator or MSA or MS ITE students.
  • Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at or call 978-934-2848 for permission to take courses.
  • Section Notes: Class meets: 11/12/18-1/20/19 Last day to enroll without a permission number is 11/19 Last day to add with permission number is 11/26. email us at if you would like to drop from 11/20/18 to 11/26/18 (or withdraw after 11/26/18).
  • Credits: 3; Contact Hours: 3
  • Instructor: Eunsang Yoon
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Winter 2019: Nov 12 to Jan 20
  • Course Level: Graduate
  • Tuition: $1965
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

Winter Session I Notes:

Unless otherwise noted above

  • Course dates: 11/12/18 to 1/20/19.
  • Last day to add without permission is 11/19/18.
  • Last day to add with permission or drop is 11/26/18.
  • Last day to withdraw with a W is 1/10/19.

Related Programs: Online MBA, Online MBA, M.S. in Business Analytics

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Online & Continuing Education reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Register for this Course

New Students

If you have not already applied and been accepted to a program.
Register Online

Current Students

If you have applied, been accepted to and are currently enrolled in a program.
Register Now

Additional Registration Information


Email our Advising Center for assistance or call 800-480-3190.