Course No: MKTG.5010-HA1; SIS Class Nbr: 16804; SIS Term: 2730
Course Status: Canceled 3/15/18
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
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