Course No: MKTG.5010-HA1; SIS Class Nbr: 16804; SIS Term: 2730
Course Status: Canceled 3/15/18
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Prerequisites, Notes & Instructor
- Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
- Special Notes:
- Section Notes: Course ends 5/18/18.
Classroom assignments are posted at the Haverhill Harbor Place facility.
- Credits: 2;
When Offered & Tuition
- Spring 2018: Mar 26 to May 18
- Course Level: Graduate
- Tuition: $1150
- Note: There is a $30 per semester, nonrefundable registration fee for credit courses.
Related Programs: Foundations of Business Certificate, Online MBA, M.S. in Engineering Management, M.S. in Engineering Management
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Online & Continuing Education reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.