Marketing Fundamentals

Course Search > > MKTG.5010

Course No: MKTG.5010-HA1; SIS Class Nbr: 16804; SIS Term: 2730
Course Status: Open Added 11/3/17

Course Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites, Notes & Instructor

  • Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
  • Special Notes:
  • Section Notes: Course ends 5/18/18.
  • Credits: 2;
  • Instructor: Paul Jermain
  • Textbook Information

When Offered & Tuition

  • T , 6:30 PM-9:20 PM
  • Spring 2018: Mar 26 to May 18
  • Course Level: Graduate
  • Tuition: $1150
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

Related Programs: Foundations of Business Certificate, Online MBA, M.S. in Engineering Management, M.S. in Engineering Management

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Online & Continuing Education reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Register for this Course

New Students:

Use the online Non Degree Registration Form or print and mail-in/fax-in the completed pdf version.

Returning Students:

Register at https://www.uml.edu/enrollment/sis/ using the SIS Class NBR noted on the left.

Additional Registration Information

Questions:

Online & Continuing Ed Support:

Email our Student Support Center for assistance, or call for advising at (800) 480-3190 and press 1 to speak with an advisor.