Marketing Fundamentals

Course Search > Management & Accounting > MKTG.5010

Course No: MKTG.5010-081; SIS Class Nbr: 13569; SIS Term: 2910
Course Status: Open

Course Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites, Notes & Instructor

  • Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
  • Special Notes:
  • Section Notes:
  • Credits: 2; Contact Hours: 2
  • Instructor: Joan Crooker
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Fall 2019: Sep 04 to Oct 27
  • Course Level: Graduate
  • Tuition: $1310
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

Related Programs: M.S. in Engineering Management, Online MBA, Graduate Certificate in Foundations of Business

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