Social Media Marketing

Course Search > > MKTG.4300

Course No: MKTG.4300-062; SIS Class Nbr: 14372; SIS Term: 2830
Course Status: Open Added 11/9/18

Course Description

This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity. Topics include PR campaigns on social media, risk management, social entertainment, social commerce, online reputation management, and content marketing.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Special Notes:
  • Section Notes:
  • Credits: 3; Contact Hours: 3
  • Instructor: Yi-Cheon Yim
  • Textbook Information

When Offered & Tuition

  • Online Course
  • Spring 2019: Jan 22 to Apr 07
  • Course Level: Undergraduate
  • Tuition: $1155
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

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