Buyer Behavior

Course Search > Management & Accounting > MKTG.4020

Course No: MKTG.4020-062; SIS Class Nbr: 1969; SIS Term: 2840
Course Status: Canceled 5/14/19

Course Description

Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.

Prerequisites, Notes & Instructor

  • Prerequisites: MKTG.2010 Marketing Principles.
  • Special Notes:
  • Section Notes:
  • Credits: 3; Contact Hours: 3
  • Instructor:
  • Textbook Information

When Offered & Tuition

  • Online Course
  • Summer 2019: May 20 to Jul 28
  • Course Level: Undergraduate
  • Tuition: $1155
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

Related Programs: B.S. in Information Technology

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