New Product & Service Management

Course Search > > MKTG.3150

Course No: MKTG.3150-HA1; SIS Class Nbr: 10119; SIS Term: 2710
Course Status: Open

Course Description

Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.

Prerequisites, Notes & Instructor

  • Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
  • Special Notes:
  • Section Notes: Prerequisite courses or knowledge: MKTG.2010; COM filter courses; Located at Harbor Place Haverhill Ma.
  • Core Codes: AIL, IL
  • Credits: 3;
  • Instructor: Paul Jermain
  • Textbook Information

When Offered & Tuition

  • W , 6:30 PM-9:20 PM
  • Fall 2017: Sep 06 to Dec 14
  • Course Level: Undergraduate
  • Tuition: $1020
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

Related Programs: B.S. in Information Technology, A.S. in Information Technology

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