Course No: MKTG.3130-HA1; SIS Class Nbr: 1967; SIS Term: 2840
Course Status: Open
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Prerequisites, Notes & Instructor
- Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
- Special Notes:
- Section Notes:
- Credits: 3; Contact Hours: 3
When Offered & Tuition
- Summer 2019: Jul 08 to Aug 15
- Course Level: Undergraduate
- Tuition: $1020
- Note: There is a $30 per semester, nonrefundable registration fee for credit courses.
Friday Class Meetings for On Campus / Face-to-Face Courses
Summer I Mon/Wed Evening Courses: Meet May 20-July 1 and include 3 FRIDAYS: May 24, June 7 and June 21 at the regularly scheduled hours.
Summer I Tues/Thurs Evening Courses: Meet May 21-July 1 include 2 FRIDAYS: May 31 and June 14 at the regularly scheduled hours.
Summer II Mon/Wed Evening Courses: Meet July 8 to Aug 15 include 2 FRIDAYS: July 12, July 26 at the regularly scheduled hours.
Summer II Tues/Thurs Evening Courses: Meet July 9 to Aug 15 include 2 FRIDAYS: July 19 and August 12 at the regularly scheduled hours.
Related Programs: B.S. in Information Technology, A.S. in Information Technology
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Online & Continuing Education reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.