Marketing Principles

Course Search > Management & Accounting > MKTG.2010

Course No: MKTG.2010-061; SIS Class Nbr: 1331; SIS Term: 2840
Course Status: Open

Course Description

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.

Prerequisites, Notes & Instructor

• Prerequisites: ENGL.1010 College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.
• Special Notes:
• Section Notes:
• Credits: 3; Contact Hours: 3
• Instructor: Paul Jermain
• Textbook Information

When Offered & Tuition

• Online Course
• Summer 2019: May 20 to Jul 28
• Chat Hours: Tue 6-7pm*
• Course Level: Undergraduate
• Tuition: $1155
• Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

*Chat Hours provide an opportunity for the instructor and students to communicate in "real time". It is an informative and interactive session where course related questions, answers, and discussions take place. While student attendance during chat hours is not required, it is highly recommended. Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the scheduled times.

Related Programs: A.S. in Business Administration, B.S. in Information Technology, B.S. in Business Administration, A.S. in Information Technology, B.S. in Information Technology: Business Minor Option, Certificate in Contemporary Communications, Certificate in Contemporary Communications

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Online & Continuing Education reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.