Market Research

Course Search > Management & Accounting > MKTG.6300

Course No: MKTG.6300-061; SIS Class Nbr: 10136; SIS Term: 2710
Course Status: Open

Course Description

In this course students will learn and apply various marketing research techniques that will enable them to make soundly based decisions about new products or services in either an existing firm or new venture. Some of the topics covered include: assessing customer needs, estimating market demand, deciding the features of a proposed product/service and the price that would be most attractive in its target market. The course will provide students with an overview of key marketing concepts, and understanding of the statistical methodology behind market research techniques and practical application of these techniques through cases and projects.

Prerequisites, Notes & Instructor

  • Prerequisites: Matriculated MBA Manning; ACCT.5010, FINA.5010, MKTG.5010, POMS.5010, MGMT.5010, MGMT.5110 and MIST.6010 or permission of Grad Prog Coordinator.
  • Special Notes:
  • Section Notes: Prerequisite courses or knowledge: MBA matriculated students who completed ACCT.5010, FINA.5010, MKTG.5010, POMS.5010 MGMT.5010, MGMT.5110, or MSITE major or New Venture Certificate or PSM major or MSA major or permission of graduate program coordinator permission of MBA coordinator;
  • Credits: 3; Contact Hours: 3
  • Instructor: Stephen Powell
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Fall 2017: Sep 06 to Nov 12
  • Course Level: Graduate
  • Tuition: $1920
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

Related Programs: Online MBA, New Venture Creation Certificate

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Additional Registration Information

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