Digital Marketing

Course Search > Management & Accounting > MKTG.6250

Course No: MKTG.6250-061; SIS Class Nbr: 13857; SIS Term: 2710
Course Status: Open

Course Description

This course combines a strategic view of digital marketing and its challenges and opportunities with a tactical approach whereby through case studies, interactive sessions, class exercises, and client projects, students learn about the latest research and best practices in the industry. Topics to be covered include digital marketing strategy, digital marketing and business model innovation, social media marketing, search engine optimization, mobile marketing, video marketing, web analytics and measurement, legal and security issues, and multichannel integration. Students will leave the course with a working knowledge of the tools and processes for creating, managing, and executing digital marketing plans.

Prerequisites, Notes & Instructor

  • Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
  • Special Notes: Pre-Req: Matriculated MBA students with completed MBA Foundation Core; or permission of MBA Coordinator.
  • Section Notes: Prerequisite courses or knowledge: MBA, MGFB Certificate, PSM, Doctor of Engineering programs;
  • Credits: 3;
  • Instructor: Tao Gao
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Fall 2017: Sep 06 to Nov 12
  • Chat Hours: Thu 8-9pm*
  • Course Level: Graduate
  • Tuition: $1920
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

*Chat Hours provide an opportunity for the instructor and students to communicate in "real time". It is an informative and interactive session where course related questions, answers, and discussions take place. While student attendance during chat hours is not required, it is highly recommended. Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the scheduled times.

Related Programs: Online MBA

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Online & Continuing Education reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Register for this Course

New Students:

Use the online Non Degree Registration Form or print and mail-in/fax-in the completed pdf version.

Returning Students:

Register at https://www.uml.edu/enrollment/sis/ using the SIS Class NBR noted on the left.

Additional Registration Information

Questions:

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