> Management & Accounting
Course No: MKTG.6010-062; SIS Class Nbr: 8379
Prerequisite: Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to-business marketing situations which require an in-depth analysis of the firms' complex organizational behavior and evolving buyer-seller relationship.
Prerequisites, Notes & Instructor
- Prerequisites: MBA, MSA, MS ITE or MSF.
- Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
- Section Notes: P: MBA matriculated students and completion of MBA Foundation courses; mandatory chats
- Credits: 3;
- Instructor: Tao Gao
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- Spring 2017: Jan 17 to Apr 01
- Course Level: Graduate
- Tuition: $1920
- Note: There is a $30 per semester, nonrefundable registration fee for credit courses.
Related Programs: Online MBA
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