Customers and Markets

Course Search > Management & Accounting > MKTG.6010

Course No: MKTG.6010-061; SIS Class Nbr: 11236

Course Description

Prerequisite: Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to-business marketing situations which require an in-depth analysis of the firms' complex organizational behavior and evolving buyer-seller relationship.

Prerequisites, Notes & Instructor

  • Prerequisites: MBA, MSA, MS ITE or MSF.
  • Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
  • Section Notes: P: MBA matriculated students and completion of MBA Foundation courses
  • Credits: 3;
  • Instructor: Eunsang Yoon
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Fall 2016: Sep 01 to Nov 05
  • Course Level: Graduate
  • Tuition: $1890
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

Related Programs: Online MBA, Online MSA

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Online & Continuing Education reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.

Register for this Course

New Students:

Use the online Non Degree Registration Form or print and mail-in/fax-in the completed pdf version.

Returning Students:

Register at https://www.uml.edu/enrollment/sis/ using the SIS Class NBR noted on the left.

Additional Registration Information

Questions:

Online & Continuing Ed Support:

Email our Student Support Center for assistance, or call for advising at (800) 480-3190 and press 1 to speak with an advisor.