> Management & Accounting
Course No: MKTG.5010-082; SIS Class Nbr: 8377
Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.
Prerequisites, Notes & Instructor
- Prerequisites: MBA/ MSF/MSEM/MGFB/PSM or PHD.
- Special Notes:
- Section Notes: P: Open to MBA, Business Certificate or Master of Engineering students
- Credits: 2;
- Instructor: Joan Crooker
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- Spring 2017: Mar 20 to May 06
- Chat Hours: Sun 7-8pm*
- Course Level: Graduate
- Tuition: $1280
- Note: There is a $30 per semester, nonrefundable registration fee for credit courses.
*Chat Hours provide an opportunity for the instructor and students to communicate
in "real time". It is an informative and interactive session where course related questions, answers,
and discussions take place. While student attendance during chat hours is not required, it is highly recommended.
Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the
Related Programs: Foundations of Business Certificate, Online MBA, M.S. in Engineering Management
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