Marketing Fundamentals

Course Search > Management & Accounting > MKTG.5010

Course No: MKTG.5010-082; SIS Class Nbr: 9222; SIS Term: 2830
Course Status: Open

Course Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites, Notes & Instructor

• Prerequisites: Matriculated MBA students or MSF or MSEM or MGFB Certificate or PSM or MPA or Doctor of Engineering majors or permission of MBA coordinator.
• Special Notes:
• Section Notes:
• Credits: 2; Contact Hours: 2
• Instructor: Joan Crooker
• UMass Lowell Bookstore

When Offered & Tuition

• Online Course
• Spring 2019: Mar 18 to May 11
• Chat Hours: Sun 7-8pm*
• Course Level: Graduate
• Tuition: $1310
• Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

*Chat Hours provide an opportunity for the instructor and students to communicate in "real time". It is an informative and interactive session where course related questions, answers, and discussions take place. While student attendance during chat hours is not required, it is highly recommended. Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the scheduled times.

Related Programs: Foundations of Business Certificate, M.S. in Engineering Management, Online MBA

Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Online & Continuing Education reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.