Marketing Fundamentals (8 wks: 9/1-10/22/16)

Course Search > Management & Accounting > MKTG.5010

Course No: MKTG.5010-081; SIS Class Nbr: 11234

Course Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites, Notes & Instructor

  • Prerequisites: MBA/ MSF/MSEM/MGFB/PSM or PHD.
  • Special Notes: P: Open to MBA, Business Certificate or Doctor of Engineering students
  • Section Notes: P: MBA, MGFB Certificate, PSM or Doctor of Engineering students;
  • Credits: 2;
  • Instructor: Joan Crooker
  • UMass Lowell Bookstore

When Offered & Tuition

  • Online Course
  • Fall 2016: Sep 01 to Oct 22
  • Course Level: Graduate
  • Tuition: $1260
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

Related Programs: Foundations of Business Certificate, Online MBA, M.S. in Engineering Management

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