> Management & Accounting
Course No: MKTG.5010-081; SIS Class Nbr: 8376
Describes how marketing strategies and plans of a
competitive enterprise are formulated,
implemented, and adjusted over time. Behavioral
and quantitative aspects are covered, as well as
analysis of the environmental forces affecting
marketing decisions. Pre-requisites: MBA or
Certificate Programs, or Permission of MBA
Prerequisites, Notes & Instructor
- Prerequisites: MBA/ MSF/MSEM/MGFB/PSM or PHD.
- Special Notes:
- Section Notes: P: Open to MBA Certificate or Master of Engineering students
- Credits: 2;
- Instructor: Joan Crooker
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- Spring 2017: Jan 17 to Mar 11
- Chat Hours: Sun 7-8pm*
- Course Level: Graduate
- Tuition: $1280
- Note: There is a $30 per semester, nonrefundable registration fee for credit courses.
*Chat Hours provide an opportunity for the instructor and students to communicate
in "real time". It is an informative and interactive session where course related questions, answers,
and discussions take place. While student attendance during chat hours is not required, it is highly recommended.
Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the
Related Programs: Foundations of Business Certificate, Online MBA, M.S. in Engineering Management
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