> Management & Accounting
Course No: MKTG.4120-061; SIS Class Nbr: 13445; SIS Term: 2810
Course Status: Open
Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Special Notes:
- Section Notes:
- Credits: 3;
- Instructor: Ying Huang
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- Fall 2018: Sep 05 to Nov 10
- Course Level: Undergraduate
- Tuition: $1155
- Note: There is a $30 per semester, nonrefundable registration fee for credit courses.
Every effort has been made to ensure the accuracy of the information presented in this catalog. However, the Division of Online & Continuing Education reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules (including, without limitations, changes in course content and class schedules), locations, tuition and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.