> Management & Accounting
Course No: MKTG.4120-061; SIS Class Nbr: 8375
Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 pre-req
- Special Notes:
- Section Notes:
- Credits: 3;
- Instructor: Ying Huang
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- Spring 2017: Jan 17 to Apr 01
- Chat Hours: Tue 7:30-8:30pm*
- Course Level: Undergraduate
- Tuition: $1125
- Note: There is a $30 per semester, nonrefundable registration fee for credit courses.
*Chat Hours provide an opportunity for the instructor and students to communicate
in "real time". It is an informative and interactive session where course related questions, answers,
and discussions take place. While student attendance during chat hours is not required, it is highly recommended.
Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the
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