> Management & Accounting
Course No: MKTG.4020-061; SIS Class Nbr: 1902; SIS Term: 2640
Course Status: Closed
Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 Marketing Principles.
- Special Notes:
- Section Notes: P: MKTG.2010;
- Credits: 3;
- Instructor: Deborah Casey
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- Summer 2017: May 15 to Jul 22
- Chat Hours: Sun 8-9pm*
- Course Level: Undergraduate
- Tuition: $1125
- Note: There is a $30 per semester, nonrefundable registration fee for credit courses.
*Chat Hours provide an opportunity for the instructor and students to communicate
in "real time". It is an informative and interactive session where course related questions, answers,
and discussions take place. While student attendance during chat hours is not required, it is highly recommended.
Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the
Related Programs: B.S. in Information Technology
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