> Management & Accounting
Course No: MKTG.3130-HA1; SIS Class Nbr: 2093; SIS Term: 2740
Course Status: Open
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Prerequisites, Notes & Instructor
- Prerequisites: Pre-Req:MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
- Special Notes:
- Section Notes:
- Credits: 3;
- Instructor: Paul Jermain
UMass Lowell Bookstore
When Offered & Tuition
- M/W , 6:30 PM-9:20 PM
- Summer 2018: Jul 09 to Aug 16
- Course Level: Undergraduate
- Tuition: $1020
- Note: There is a $30 per semester, nonrefundable registration fee for credit courses.
Friday Class Meetings for On Campus / Face-to-Face Courses
Summer I Mon/Wed Evening Courses: Meet May 15-June 26 and include 3 FRIDAYS: May 19, June 2 and June 16 at the regularly scheduled hours.
Summer I Tues/Thurs Evening Courses: Meet May 16-June 27 include 2 FRIDAYS: May 26 and June 9 at the regularly scheduled hours.
Summer II Mon/Wed Evening Courses: Meet July 10 to Aug 16 include 3 FRIDAYS: July 21, August 4 and August 11 at the regularly scheduled hours.
Summer II Tues/Thurs Evening Courses: Meet July 6 to Aug 16 include 2 FRIDAYS: July 14 and July 28 at the regularly scheduled hours.
Related Programs: B.S. in Information Technology, A.S. in Information Technology
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