> Management & Accounting
Course No: MKTG.3130-061; SIS Class Nbr: 11222
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Prerequisites, Notes & Instructor
- Prerequisites: MKTG.2010 pre-req
- Special Notes:
- Section Notes: P: MKTG.2010; COM filter courses
- Credits: 3;
- Instructor: Stephen Powell
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- Fall 2016: Sep 01 to Nov 05
- Chat Hours: Wed 8-9pm*
- Course Level: Undergraduate
- Tuition: $1110
- Note: There is a $30 per semester, nonrefundable registration fee for credit courses.
*Chat Hours provide an opportunity for the instructor and students to communicate
in "real time". It is an informative and interactive session where course related questions, answers,
and discussions take place. While student attendance during chat hours is not required, it is highly recommended.
Weekly chat sessions are archived for students who are not able to participate in the live chat sessions at the
Related Programs: B.S. in Information Technology, A.S. in Information Technology
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