> Management & Accounting
Course No: MKTG.2010-061; SIS Class Nbr: 13257; SIS Term: 2810
Course Status: Open
The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.
Prerequisites, Notes & Instructor
- Prerequisites: ENGL.1010 College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.
- Special Notes:
- Section Notes: P: PSYC.2010, SOCI.1010, ECON.2010, or Business Minor;
- Credits: 3;
- Instructor: Joan Crooker
UMass Lowell Bookstore
When Offered & Tuition
- Online Course
- Fall 2018: Sep 05 to Nov 10
- Course Level: Undergraduate
- Tuition: $1155
- Note: There is a $30 per semester, nonrefundable registration fee for credit courses.
Related Programs: Contemporary Communications Certificate, A.S. in Management, B.S. in Information Technology, B.S. in Business Administration, A.S. in Information Technology, B.S. in Information Technology: Business Minor Option
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