Marketing Principles

Course Search > Management & Accounting > MKTG.2010

Course No: MKTG.2010-001; SIS Class Nbr: 8356

Course Description

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.

Prerequisites, Notes & Instructor

  • Prerequisites: ENGL.1010 & ECON.2010 Pre-
  • Special Notes:
  • Section Notes: P: ECON.2010
  • Credits: 3;
  • Instructor: Daniel Barrett
  • UMass Lowell Bookstore

When Offered & Tuition

  • Tues , 6:30-9:20 pm
  • Spring 2017: Jan 17 to May 02
  • Course Level: Undergraduate
  • Tuition: $1020
  • Note: There is a $30 per semester, nonrefundable registration fee for credit courses.

Related Programs: Contemporary Communications Certificate, A.S. in Management, B.S. in Information Technology, B.S. in Business Administration, A.S. in Information Technology, B.S. in Information Technology: Business Minor Option

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