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Digital Marketing

Note: This course is not available for the current semester.

Course No: MKTG.6250;

Course Description

This course combines a strategic view of digital marketing and its challenges and opportunities with a tactical approach whereby through case studies, interactive sessions, class exercises, and client projects, students learn about the latest research and best practices in the industry. Topics to be covered include digital marketing strategy, digital marketing and business model innovation, social media marketing, search engine optimization, mobile marketing, video marketing, web analytics and measurement, legal and security issues, and multichannel integration. Students will leave the course with a working knowledge of the tools and processes for creating, managing, and executing digital marketing plans.

Prerequisites & Notes

  • Prerequisites: Matriculated MBA students
  • Special Notes: Pre-Req: Matriculated MBA students with completed MBA Foundation Core; or permission of MBA Coordinator.
  • Credits: 3;

Questions About This Course?

Contact UMass Lowell's Faculty and Student Support Center at 978-934-2474 or email Continuing_Education@uml.edu

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