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International Marketing

Note: This course is not available for the current semester.

Course No: MKTG.6700;

Course Description

This course gives students a comprehensive view of marketing planning activity related to foreign markets. It is aimed a developing your understanding of the various dimensions in a business enterprise that are influenced by marketing. Marketing is a leading, integrated activity that influences the enterprise as a whole. Understanding of key trends in the global context and how they might affect a firm's marketing activity is fundamental for all employees, particularly marketers, executive management and the leadership team including the CEO, and managers at all levels in various functions of the company. This course provides a comprehensive introduction to this fascinating subject in business management.

Prerequisites & Notes

  • Prerequisites: Matriculated MBA students
  • Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff at MBA@uml.edu or call 978-934-2848 for permission to take courses.
  • Credits: 3;

Questions About This Course?

Contact UMass Lowell's Faculty and Student Support Center at 978-934-2474 or email Continuing_Education@uml.edu

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