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Design for Advertising

Note: This course is not available for the current semester.

Course No: GRFX.3150;

Course Description

Instruction in the design and layout of commercial advertisements as well as the creative aspects of advertising are integral parts of this course. Practical problems and technical guidance from preliminary layouts to finished work will help preliminary layouts to finished work will help prepare students for the commercial art field. Students will prepare an advertising campaign concept and translate it into a professionally-designed commercial series for use in their portfolios. This course will focus on the integration of design with the overall advertising message. Formerly 70.392. 3 credits/3 contact hours.

Prerequisites & Notes

  • Prerequisites: GRFX 2000&202,Familiarity/Adob
  • Special Notes: Access to Adobe's Creative Cloud Software requires a monthly Creative Cloud membership subscription. Special pricing is available for students: Visit https://creative.adobe.com/plans?plan=edu Note: While the above courses will not transfer directly into the Art Department's Bachelor of Fine Arts Day School degree program, certain two-course clusters may be accepted for transfer upon prior department approval.
  • Credits: 3; Contact Hours: 3

Questions About This Course?

Contact UMass Lowell's Faculty and Student Support Center at 978-934-2474 or email Continuing_Education@uml.edu

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