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Management & Accounting > 62.601-061
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Customers and Markets (9/2-11/7/09) Course No: 62.601-061; ISIS Class Nbr: 15251 Registration Information Current students: Register for this course at http://isis.uml.edu using the above ISIS Class Nbr. New Students: Register for this course using the "Non-Degree Course Registration Form". For additional registration information click here. Note: There is a $30 per semester, nonrefundable registration fee for credit courses. Course Description Prerequisite: Student must be matriculated and have finished foundation core. Pursues the development of comprehensive and integrated marketing plans using industry/competitor analysis, market value chains, and forecasting. An emphasis is given to business-to-business marketing situations which require an in-depth analysis of the firms' complex organizational behavior and evolving buyer-seller relationship. Prerequisites: Special Notes: If not currently registered in a College of Management program, please contact the MBA Coordinator, Kathleen Rourke at 978-934-2848 for permission to take courses. Section Notes: P: MBA matriculated students and completion of MBA foundation courses Credits: 3; Chat Hours: Tue 8-9pm; Instructor: Eunsang Yoon When Offered & Tuition Online Course, Fall 2009: Sep 02 to Nov 07 Tuition: $1620 |
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UMass Lowell Continuing Studies, Corporate & Distance Education
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Continuing Studies, Corporate & Distance Education