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Management & Accounting > 62.501-031
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Marketing Fundamentals (8 wks.: 9/2-10/23/09) Course No: 62.501-031; ISIS Class Nbr: 10052 Registration Information Current students: Register for this course at http://isis.uml.edu using the above ISIS Class Nbr. New Students: Register for this course using the "Non-Degree Course Registration Form". For additional registration information click here. Note: There is a $30 per semester, nonrefundable registration fee for credit courses. Course Description Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director. Prerequisites: Special Notes: P: Open to MBA, Business Certificate or Doctor of Engineering students Section Notes: P: Open to MBA, Business Certificate or Doctor of Engineering students Credits: 2; Chat Hours: Mon 8-9pm; Instructor: Duncan LaBay When Offered & Tuition Online Course, Fall 2009: Sep 02 to Oct 23 Tuition: $1080 |
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UMass Lowell Continuing Studies, Corporate & Distance Education
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Continuing Studies, Corporate & Distance Education