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Management & Accounting > 62.201-061
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Marketing Principles (9/2-11/7/09) Course No: 62.201-061; ISIS Class Nbr: 10195 Registration Information Current students: Register for this course at http://isis.uml.edu using the above ISIS Class Nbr. New Students: Register for this course using the "Non-Degree Course Registration Form". For additional registration information click here. Note: There is a $30 per semester, nonrefundable registration fee for credit courses. Course Description The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity. Prerequisites: 49.201, 48.101, 47.101 Special Notes: Section Notes: P: 47.201, 48.101, 49.201; requires proctored exams Credits: 3; Chat Hours: Mon 7-8pm; Instructor: Duncan LaBay When Offered & Tuition Online Course, Fall 2009: Sep 02 to Nov 07 Tuition: $990 |
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UMass Lowell Continuing Studies, Corporate & Distance Education
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Continuing Studies, Corporate & Distance Education